Attending the Bumble app launch Priyanka Chopra look stunning along with husband Nick Jonas. She recently unveiled the bumble dating app for Indian users in the presence of bumble founder and CEO Whitney Wolfe Herd at an event held in Mumbai.
Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder, the popular dating app she co-founded. Wolfe Herd has described Bumble as a “feminist dating app”. Bumble is a location-based social and dating application that facilitates communication between interested users. In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first.
Wolfe Herd shared in an interview with Vanity Fair the concept behind the app: “If you look at where we are in the current heteronormative rules surrounding dating, the unwritten rule puts the woman a peg under the man—the man feels the pressure to go first in a conversation, and the woman feels pressure to sit on her hands… If we can take some of the pressure off the man and put some of that encouragement in the woman’s lap, I think we are taking a step in the right direction, especially in terms of really being true to feminism. I think we are the first feminist, or first attempt at a feminist dating app”.
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